My work at BIGGBY has helped shape the new brand aesthetic following the launch of our brand refresh in 2021. We have cultivated a fresh new modern look to pair with the already high-quality and innovative beverages we bring to market. This summer, we launched our new energy category: Blast Energy. I had the incredible opportunity to help spearhead this initiative within our design team, as well as help reintroduce video as a key component in our marketing strategy. Additionally, I collaborate with our team to create seasonal in-store marketing materials and assets.