Lamy is a German writing instrument manufacturer that prides itself on its modern esthetic, quality manufacturing, and sustainable practices. This campaign was set to target the next generation of parents in the current revival of hand lettering and calligraphy. The pen featured in the legacy ads are specifically designed for children to help them learn the proper writing techniques. The pieces focus on legacy, trust, and sustainability with an overarching theme of "write with purpose".
Single page print ads.
Single page print ads.

Home page carousel for Lamy website.​​​​​​​

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