Tony's Chocolonely is a chocolate manufacturer who made it their mission to end modern slavery in the cocoa bean farming industry. They are the only company that decided to stand up to the corporate giants. This campaign highlights this position. The messaging follows the brand's direct tone with the tag line "slavery-free chocolate". To make the campaign more approachable, I took inspiration from their package design and incorporated the bold shapes and colors into the ads. The advertisements are accompanied by a pop-up experience and employee uniforms.

Pop up event to promote the stand up to giants campaign. (Front)

Pop up event to promote the stand up to giants campaign. (Back)​​​​​​​

Employee uniforms for pop up tour.

You may also like

Back to Top